A street banner surrounded by trees displaying the exhibition poster of 'Miaou expo'.

About

Miaou expo is an occasion to celebrate everyday art of everyday artists. It’s a space for sharing experiences and exploring different artistic sensibilities – expressed in a variety of styles.

As the co-organiser of the exposition, I was responsible for creating the visual identity and communication strategy for the event. As a first step, I designed the promotional poster, which later influenced all the visual decisions, including logo and additional asset design. The idea was to create something magnetic, geometrical, and not obvious; and of course, holding a dose of miaou. 

To reinforce the feeling of humanness and curiosity that guided this project, I wanted as much of the design process as possible to exist outside of my computer. The illustrated section of the poster was first constructed entirely on paper, and later on I decided to recreate the central part of it in the form of a linocut, finally transferred to all event tickets – each unique and marked with a random prompt to inspire guests to create something of their own.

Software used: Adobe Illustrator, Adobe Photoshop

Black and white film photograph of the living room where the exhibition took place. There are photographs on the wall, ceramics displayed on a table, and three people looking at the artwork.
Various stationary materials based on the 'Miaou Expo' poster illustration.
A back of a t-shirt with graphics from the 'Miaou Expo' poster illustration and a caption 'focus on the miaou'.
Poster of the 'Miaou Expo', including the title of the exhibition in bold black, as well as an illustration and additional information about the exhibit. The illustration consists of a geometrically constructed cat surrounded by different shapes, occasionally marked with bright colored textures.
Black and white film photograph of the living room where the exhibition took place. There are photographs on the wall, ceramics displayed on a table, and various plants placed around a big window.
Texture used in different branding assets of the exhibition, consisting of various geometrical shapes and bright-colored background.
Black and white film photograph of the exhibition tickets and Maria (the graphic designer and author of the website) working on the linocut prints featured on the tickets.
A tote bag with a linocut print based on the graphics from the 'Miaou Expo' poster illustration.
Paper entrance bracelets marked with bright-colored textures and different captions.
Exhibition brochure that can be folded in 4 and viewed either like a poster when fully opened or like a book when folded. The brochure includes information about the artists and exhibition.
A sticker with graphics from the 'Miaou Expo' poster illustration placed on a street lamp.
Social media graphics based on the 'Miaou Expo' poster illustration, including a caption 'meet the artists' and artists' names.
let’s work together!